The Rise of Serviced Apartments in Pakistan - A New Travel Trend

Travel is changing. Modern travelers increasingly seek home-like comforts, extra space, privacy and flexibility even when they’re on the road. This shift is fueling the global rise of serviced apartments, which blend hotel services with the convenience of a private home. In Pakistan, the timing is ideal; tourism and business travel are surging, and many visitors prefer a cozy apartment base over a cramped hotel room. This blog explores why serviced apartments are trending worldwide and how ORTUS Luxury Apartments with locations in Islamabad, Murree, and Karachi are meeting the demand for upscale, flexible stays.

Why Serviced Apartments Are Trending Globally

Globally, serviced apartments are gaining popularity as travelers seek more than just a hotel room. They want home comforts like kitchenettes, living areas and laundry facilities. Industry reports confirm this boom: for example, a recent market study projects the global serviced apartment market will nearly double from $124 billion in 2025 to $285 billion by 2032 (a 12.6% annual growth rate). In Europe alone, analysts expect over 80% market growth by 2025. Travel habits are key: post-pandemic travelers “prefer more space, kitchen facilities, and extended-stay comfort,” making apartment-style lodging more attractive than traditional hotel rooms. Business travelers, expatriates and digital nomads are leading this trend. A recent forecast notes business travelers will account for ~36% of apartment stays as they look for productive, flexible accommodations. In short, worldwide data show a clear shift: people want the balance of privacy, luxury and convenience that serviced apartments provide.

Pakistan’s Tourism Boom and Changing Preferences

Pakistan’s tourism industry has exploded in recent years, and that growth is driving demand for new lodging options. In 2023 Pakistan welcomed around 97,500 foreign visitors, the highest number in over seven years and domestic tourism is already huge. A government report estimates about 50 million domestic trips annually. Domestic travelers spend nearly PKR 3.85 trillion a year, and international travelers added about PKR 459.5 billion in 2023. In 2024, tourism numbers are still climbing (over 9 million people visited KPK’s sights in just three months), and new infrastructure (better roads, flights and visas) is attracting even more visitors.

Amid this boom, savvy travelers no longer want generic hotels. Families, groups and long-term visitors value space and self-catering options. Corporate travelers also crave quieter, homier stays after meetings. Business events in cities like Islamabad and Karachi, plus an influx of venture investors (52,000 new stock market investors in 2024), are bringing professionals to Pakistan who often stay days or weeks. All this means a strong market for serviced apartments: they can be booked for a night or an extended period, often at better overall value than hotels for the same comfort. In short, Pakistan’s rapid tourism and business growth is creating “demand for better, more flexible places to stay” – exactly where serviced apartments come in.

Benefits of Serviced Apartments for Travellers

Serviced apartments offer a blend of home comfort and hotel convenience that appeals to many travelers. Some key advantages include:

·        More Space & Amenities: Unlike a standard hotel room, an apartment has separate living, sleeping and dining areas. This extra room lets families spread out or gives a business traveler a quiet workspace. Fully equipped kitchenettes (with a stove, fridge and cookware) let guests prepare meals and save on dining out. In fact, ORTUS notes its apartments feature “fully-equipped kitchenettes and high-speed Wi-Fi” so guests can cook or work freely.

·        Home-Like Privacy: Groups and long-stay guests value being able to do laundry, relax in a living room and enjoy a private balcony or terrace. They don’t have to tip every time they request a service. In serviced apartments like ORTUS, housekeeping is offered but guests maintain their own space at their own pace.

·        Cost Effectiveness: Especially for multi-day stays, apartments can be more economical. Cooking in reduces meal costs, and the ability to wash clothes cuts down on hotel laundry fees. Many serviced units also allow multiple guests (kids, elderly) in one booking, which can be cheaper than booking several hotel rooms.

·        24/7 Support & Security: Top apartment hotels provide round-the-clock staff. ORTUS, for example, touts “24/7 support staff” and high security across all locations. Guests have a dedicated point of contact any hour for assistance, just like a hotel concierge.

·        Free Entertainment & Extras: Many serviced apartments include perks often extra at hotels. For instance, ORTUS provides complimentary high-speed Wi-Fi and HD smart TVs with free Netflix. ORTUS Murree even offers an outdoor barbecue setup so families can grill dinner with a view. These amenities mean the accommodation becomes part of the enjoyment, not just a place to sleep.

·        Flexible Booking: Longer stays are easier. Most apartment hotels (including ORTUS) allow flexible check-in/out and varying lease lengths. This suits a corporate project that could run weeks or a family vacation that might extend with last-minute sightseeing.

For many travelers – be they families, business visitors or long-term tourists these factors make serviced apartments a smart alternative to hotels. They offer privacy and space without sacrificing service, which is exactly what modern guests want. Industry observers even note that luxury apartment units are grabbing over a third of the market share, as affluent guests seek upscale, homey accommodations.

ORTUS Luxury Apartments: Three Prime Locations

ORTUS Luxury Apartments is bringing this trend to life in Pakistan with properties in Islamabad, Murree, and Karachi. Each ORTUS location is designed for the mix of visitors Pakistan attracts, from local vacationers to international travelers and business teams - combining high-end comforts with authentic local flavor.

·        Islamabad - Urban Comfort & Convenience

Nestled in the heart of Bahria Town Islamabad, ORTUS Islamabad redefines urban luxury with its modern design and premium interiors. Surrounded by the city’s most secure and vibrant community, these apartments offer a perfect blend of elegance and convenience. Guests enjoy quick access to Bahria Town’s landmarks, shopping malls, restaurants, and leisure spots while staying within a peaceful and upscale environment. ORTUS ensures a seamless experience with 24/7 security and hassle-free online booking. Each apartment features a fully equipped kitchen, high-speed internet, and private balconies with serene views. Whether for families or corporate guests, ORTUS Bahria Town combines tranquility with easy access to business districts and lifestyle attractions, making it the ideal choice for short or extended stays.

·        Murree – Mountain Getaway

In the cool hills of Murree (Ayenoor Cottages), ORTUS Murree is all about nature and relaxation. This location is ideal for leisure travelers seeking fresh mountain air. The apartments offer large windows with forest and hill views, and each unit comes with comforts like Netflix and a BBQ grill for evening gatherings. As ORTUS describes: “Featuring modern amenities like free Netflix… and outdoor BBQ setups, ORTUS ensures you feel right at home”. After a day hiking Patriata or strolling the famous Mall Road, guests can cook a meal in the kitchenette and enjoy the serene outdoor lounge. Even in this rural setting, business guests find 24/7 Wi-Fi and quiet workspaces. The blend of modern luxury and mountain charm makes ORTUS Murree a unique resort-apartment.

·        Karachi – Coastal Business Hub

ORTUS Karachi brings coastal luxury to Pakistan’s vibrant port city. Located near Clifton Beach and Saddar, these apartments cater to business travelers and tourists alike. The design is sleek and modern, with an emphasis on convenience: each apartment has a refrigerator, air conditioning and fast internet. Guests get the option of in-unit kitchenettes plus the luxury of nearby seafood dining and seaside recreation. ORTUS Karachi apartments also feature entertainment like Netflix on HD TVs. Business visitors appreciate being minutes from commercial centers, while leisure travelers love being close to Clifton’s attractions and Karachi’s rich culture.

Across all ORTUS locations, the amenities and service are consistently high-end. ORTUS advertises “24/7 support staff” in every property, so you can relax knowing help is always at hand. Fast, free Wi-Fi keeps you connected, whether you’re working remotely or streaming a movie. Each apartment is fully furnished with elegant décor and kitchen appliances. Importantly, ORTUS provides perks many hotels don’t - high-definition streaming (Netflix), on-site laundry and housekeeping, and easy online booking at all hours. These features underscore ORTUS’s promise that guests will “feel right at home”, making even an unfamiliar city or remote hillside feel comfortable and secure.

The Future of Travel in Pakistan

The rise of serviced apartments reflects a broader change in Pakistan’s travel landscape. With tourism projected to contribute up to PKR 1 trillion to the economy in the next few years and millions of visitors flooding in, traditional lodging is evolving. Serviced apartments especially luxury ones like ORTUS are poised to become mainstream. They appeal not only to vacationing families but also to international businesses and expatriates who want a home-away-from-home during extended visits.

In this growing market, ORTUS stands out by combining luxury and local authenticity. Each ORTUS apartment is part of a fully managed experience: guests enjoy high-end finishes and services without having to manage anything themselves. Whether it’s a couple spending a week in Islamabad, a corporate project in Karachi, or a family retreat in Murree, ORTUS offers the flexibility and amenities to meet every need.

Ultimately, serviced apartments in Pakistan are not just a niche trend they represent a smarter way to travel and stay. As one industry report notes, “the rising preference for luxury apartments reflects evolving travel habits” with travelers expecting convenience, flexibility and home comforts. ORTUS Luxury Apartments is at the forefront of this trend, offering modern, fully-equipped accommodations in three prime locations.

As Pakistan’s appeal as a destination continues to grow, choosing a serviced apartment like ORTUS can enhance any trip. Guests can enjoy all the benefits of a hotel – safety, service, technology – combined with the space, privacy and kitchen facilities of home. For travelers seeking comfort and style on their Pakistani journey, the future is clear: Luxurious, serviced apartments are the new standard in travel accommodation.